In 2019, Strategic Content Labs tasked me with proposing a brand refresh and updated web presence for Wajax, one of Canada’s largest construction equipment distributors. Unfortunately, because of a corporate restructuring midway through the process, the project was put on hold indefinitely and never finished.

The content below is representative of all the work we had completed up until the stop date; you’ll see a lot of grey boxes and lorem ipsum across the board, but the overall look and feel is present. We proposed a new art direction for all Wajax promotional photography, some of which you’ll see in the mocks.