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Scott Rankin

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Beltline Yards

Render: Allies and Morrison

Beltline Yards is a unique, mixed-use neighbourhood, set to be built in Toronto. The project builds on the site’s legacy as a place for making. The Public Address team was tasked with developing a brand for this new project as well as a new website that would present the various aspects of a project that would span over the next 10 years.

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Completed at Public Address

The Brand

The idea of making is what informed our initial direction for the Beltline Yards brand. The team wanted to create a malleable graphic system that was adaptable to a variety of contexts. From living spaces, to making spaces, and retail. The brand had to be able to shine in every context.

The team and I built out a set of modular typographic tools that are adaptable to various moments that would address future contexts over the 10 year building period.

The Website

Given that the final project would be in progress for the next decade, we needed to come up with a digital solution that could grow over time. We opted for an approach that worked with the assets we had at the beginning of the project and what would continue to work with any new assets and content that would be created throughout the process of developing Beltline Yards.

Project Artifacts

Throughout the building design process, many different images and architectural models were created. We decided to utilize these assets throughout the website as supporting content. We created a catalogue of images that can grow over time as the project progresses. This approach provided us with a unique opportunity to create multiple entry ways for users to discover interesting aspects of the project, surrounding neighbourhoods, and amenities.