In 2022, I collaborated with the Public Address brand team to bring the Cliché brand vision to life through a distinctive web experience. The vision for the brand was to move away from the conventional light, bright, and care-free aesthetic in the seltzer market. With this in mind, the website also had to feel unorthodox in comparison to other product websites.

The website deploys a minimalistic design approach, utilizing a simple navigation system that creates a layering effect. This layering effect creates unique visual moments throughout the experience depending on where and when you activate the overlay panels. This approach allowed us to seamlessly integrate product information, brand storytelling, and e-commerce functionality.