In 2023, I had the opportunity to collaborate with the Public Address team on the rebranding of Anthemis, a New York-based asset management platform. The objective was to evolve the existing brand by refreshing its visual language to reflect a more contemporary aesthetic.

We aimed to distinguish Anthemis from the conventional and often uninspired visual landscape typical of asset management firms. To achieve this, we introduced a vibrant colour palette, modern typography, and a new photographic direction that built upon and expanded their existing image library.

At the core of the rebrand was a desire to communicate a sense of transformation and forward momentum.