The Public Address team and I collaborated with YYZ Artists’ Outlet, an artist-led exhibition space and publishing centre, on a brand update. The gallery champions contemporary art, experimentation, and providing artists with the resources they need for their work to thrive.

Because YYZ showcases work across a wide range of mediums, it was important that the new identity could accommodate and promote this diversity. Much like the gallery itself, the brand needed to be in service of the art and the artists.

Together, we created an identity that does just that. The logo acts as a flexible frame, able to hold a variety of images, illustrations, and videos as needed, allowing the work itself to remain at the centre of the brand.