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Scott Rankin

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Beam Diamonds

Video: Public Address

For over 40 years, the Tacori family has been leading the bridal jewelry design industry in California. Innovators in their category it only made sense to make foray into the future of the industry; lab created diamonds.

It was important that the website reflected the precision that is present in the process of creating diamonds in a laboratory setting. A precise modern aesthetic paired with expressive human led photography creates a balance between functionality and delight.

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Completed at Public Address

Inventory Filtering

A key feature of the website was the inventory sorting tool. We designed and developed a filtering system that unified three separate diamond inventories from around the world into a single database.

Users could seamlessly browse through all diamond inventories as if they were one. When a diamond was reserved, it was instantly removed from the list, ensuring accurate and up-to-date inventory representation for all users.